Executive Consultant & Campaign Collaborator

Supporting governments, NGOs, and businesses to achieve their communications, engagement, and policy goals

CAMPAIGNER AND EXECUTIVE

Over two decades of experience designing and executing opinion research, analytics and list building, targeted communications programs, and multi-channel engagement campaigns for governments, businesses, charities, unions, and political parties.

A highly effective executive experienced at building and leading diverse teams of all sizes to achieve their best performance. From President of Stratcom to Chief of Staff for BC Premier David Eby, from UofT Master’s in Geography to LSE’s MBA certificate course, I have lived and learned knowledge of strategy development, corporate planning, financial reporting, KPIs and operational efficiencies, external relations, product development, marketing, and HR.

Expertise

Research, Communications, Fundraising

Executive consulting and strategic planning

Polling & focus groups

Branding and messaging

Integrated fundraising

Executive consulting and strategic planning

Corporate strategy

Budgeting and annual reports

Performance measurements

Online and IRL Engagement campaigns

Executive consulting and strategic planning

Online and IRL Engagement campaigns

Rapid response

Policy and issues based

Electoral campaigns

Some of my work

Mayor Amarjeet Sohi

Led research team for Amarjeet Sohi's 2021 Edmonton Mayoral election campaign, including online and IVR polling and online focus groups.

Premier David Eby

Mayor Amarjeet Sohi

Led leadership campaign and served as Chief of Staff for David Eby’s first two years as Premier, including his re-election campaign.

VaxTO

Mayor Amarjeet Sohi

Make Room for Nature

Co-developed and executed City of Toronto’s public vaccination information campaign, engaging 2 million+ citizens through digital and direct communications..

Make Room for Nature

Pandemic polling project

Make Room for Nature

Led team in developing campaign messaging, branding, ads, earned media and coalition building for campaign to protect 30% of Canada’s land and oceans by 2030.

President of Stratcom

Pandemic polling project

5 years overseeing 200+ staff from Vancouver, BC to Brighton, UK. Recruited and developed department and senior leadership teams. Led annual budgeting and strategic planning.

Pandemic polling project

Developed national polling project into shifting values of Canadians one year into the COVID-19 pandemic which resulted in Toronto Star coverage.

JournalismIS

Vision Vancouver

Developed message and creative for awareness campaign on role and importance of journalism and journalists, including ad campaign in all major Canadian papers.

Vision Vancouver

Founding staff member overseeing branding, messaging, and campaign development. Research and voter contact lead for 2005, 2008, 2011, and 2014 election campaigns.

BC Data Project

Vision Vancouver

BC Data Project

Designed and facilitated year long project with twelve NGOs focused on data capacity building, list enhancements, and creation of tailored predictive scores.

Matt G Smith

Executive Consultant & Campaign Collaborator

CAMPAIGNER AND EXECUTIVE

Expertise

Research, Communications, Fundraising

Executive consulting and strategic planning

Executive consulting and strategic planning

Executive consulting and strategic planning

Executive consulting and strategic planning

Executive consulting and strategic planning

Online and IRL Engagement campaigns

Executive consulting and strategic planning

Online and IRL Engagement campaigns

Some of my work

Mayor Amarjeet Sohi

Mayor Amarjeet Sohi

Mayor Amarjeet Sohi

Premier David Eby

Mayor Amarjeet Sohi

Mayor Amarjeet Sohi

VaxTO

Mayor Amarjeet Sohi

Make Room for Nature

Make Room for Nature

Pandemic polling project

Make Room for Nature

President of Stratcom

Pandemic polling project

Pandemic polling project

Pandemic polling project

Pandemic polling project

Pandemic polling project

JournalismIS

Vision Vancouver

Vision Vancouver

Vision Vancouver

Vision Vancouver

Vision Vancouver

BC Data Project

Vision Vancouver

BC Data Project

Contact Me at matt@mattgsmith.ca

You can also drop me a line!

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